Social media is an essential part of modern marketing. In 2025, there are an estimated 5.42 billion social media users worldwide, and the average person uses nearly 7 different social networks per month. Managing content and engagement across all these platforms can be overwhelming.

A social media management tool unifies posting, scheduling, analytics, and engagement for multiple channels in one place. In fact, tech experts explain that such a tool is “software for users to share, monitor, analyze, and manage different social media channels from a single interface”.

In this guide, we review the 10 best social media management tools of 2025, covering features like scheduling, analytics, mobile apps, and even AI integration. These platforms range from free scheduling apps to full-service analytics dashboards, so you can find the right mix of functionality, price, and ease of use for your business.

Managing multiple social accounts on a smartphone or laptop can be tricky without the right tools. Good social media management tools let you post to Facebook, Instagram, LinkedIn, Twitter (X), TikTok and more from a single dashboard. For example, SEMrush combines content scheduling with SEO, while Hootsuite and Sprout Social offer cross-network posting and analytics. We’ll dive into the strengths and features of each top platform below.

10 Best Social Media Management Tools

1. SEMrush – Best Overall Social Media Management App

SEMrush is a comprehensive marketing platform that includes social media tools alongside its well-known SEO suite. As TechRadar notes, SEMrush’s social poster lets you “schedule and post to different social media platforms” (Facebook, Twitter (X), Instagram, LinkedIn, Pinterest, and Google My Business) with built-in image editing, UTM-tagging, and link shortening. It also provides a social media tracker to monitor cross-platform engagement and mentions in one place.

The biggest advantage of SEMrush is that it integrates social media management into a broader marketing strategy, so you can align your SEO, content, and social efforts on one platform social media management tools.

• Key Features: All-in-one marketing suite; supports Facebook, X, Instagram, LinkedIn, etc; post scheduling with media editor; UTM link builder; competitor tracking; unified analytics dashboard.
• AI & Analytics: Includes basic post analytics and integrates data into SEMrush’s SEO dashboards.
• Best For: Agencies or businesses that want to tie social media into SEO and overall digital strategy. TechRadar calls it the “best social media management app” overall social media management tools.
• Cons: Not as feature-rich in some social-specific areas as dedicated tools, and pricing is on the higher end.

2. Hootsuite – Best for Cross-Platform Scheduling and Analytics

Hootsuite is one of the most established social media management platforms. It aims to be an all-in-one solution: you can schedule messages, manage posts, monitor mentions (inboxes), run ads, and generate analytics all from one place. All of Hootsuite’s plans allow you to schedule posts across multiple profiles and networks, ensuring your content is delivered at optimal times.

It supports virtually every major network, including Facebook Pages, Instagram, LinkedIn, YouTube, TikTok, WhatsApp Business, Pinterest, and Twitter (X). Notably, Hootsuite is one of the few tools that still fully supports Twitter (now X) features: you can reply to tweets, track mentions, and even watch competitor feeds within Hootsuite.

• Key Features: Multi-network scheduling (Instagram, Facebook, LinkedIn, TikTok, X, etc.); social inbox (comment/DM monitoring); team collaboration; app integrations (Asana, Slack, Mailchimp, etc.).
• Analytics: Robust reporting lets you track post performance against KPIs. Customizable reports include engagement stats and cross-channel comparisons. Hootsuite even benchmarks your results against industry averages.
• AI & Automation: Hootsuite’s “OwlyWriter AI” assistant can generate post ideas, rewrite content, and repurpose top-performing posts automatically. It also offers automated post-scheduling and suggested posting times.
• Cons: Hootsuite’s depth comes at a cost – it is one of the most expensive tools on the market. Beginners may face a learning curve. Also, its Twitter API access is more limited than pre-2023 (so some features cost extra).
• Try It Free: Hootsuite offers a 30-day free trial with access to most features social media management tools.

Hootsuite’s strength lies in its comprehensive feature set. As Zapier explains, “If you’re looking for a complete solution to all of your social media management needs, Hootsuite will cover all your bases”. It’s especially well-suited for teams that need advanced scheduling, approval workflows, and in-depth analytics across platforms.

3. Sprout Social – Best All-in-One Dashboard

Sprout Social is known for being a user-friendly all-in-one dashboard for managing and scheduling posts on any social network (Facebook, Instagram, LinkedIn, Twitter/X, Pinterest, and more). It excels in data analytics: you can sort and filter your audience data by demographics or geography to see what content is resonating. Sprout also offers powerful social inbox features (for monitoring mentions and keywords) and makes it easy to route customer messages to the right person or department.

• Key Features: Unified publishing (post to many networks from one composer); smart inbox (manage comments/mentions); social listening and keyword monitoring; team task assignment; built-in asset library.
• Analytics: Robust reporting covers everything from engagement metrics to audience growth. Sprout’s analytics are often cited as best-in-class, making it a top analytics social media software.
• Integration: Integrates with Google Analytics and CRM tools to link social data to business results social media management tools.
• Free Trial: Sprout Social offers a 30-day free trial covering up to 5 social profiles.
• Cons: Pricier than some basic schedulers; may be overkill for very small teams. Some niche users note it has similar core features to rivals (like Hootsuite) but at a higher cost social media management tools.

In summary, Sprout Social is ideal for medium to large businesses that need detailed insights and are willing to invest in a premium platform. As TechRadar says, it’s “a one-stop shop for managing and scheduling all of your social media accounts” with a focus on analytics.

4. Buffer – Best for Simple, Multi-Channel Scheduling

Buffer is praised for its simplicity and intuitive interface. It’s perfect for teams that mainly need straightforward scheduling across the key networks. Buffer supports Facebook, X (Twitter), Instagram, LinkedIn, Pinterest, TikTok, and Google Business Profile. Notably, Buffer offers a free plan: you can connect up to three social accounts and schedule up to 10 posts per channel without cost, which is great for small businesses or personal brands. Paid plans start at just $6/month per channel, unlocking more accounts and advanced features.

• Key Features: Easy drag-and-drop calendar; social profiles queue; browser extension for quick sharing; RSS feed integration. Buffer also includes a “Link in Bio” tool (Start Page) and a basic content planner to organize draft posts.
• Analytics: Real-time post analytics and reporting. Buffer provides engagement statistics and a handy “Top Post” comparison feature. It also integrates with Google Analytics to measure referral traffic.
• AI & Extras: Buffer has an AI Assistant to generate and refine post ideas (using GPT-like tech). It’s not groundbreaking, but it offers convenient content suggestions.
• Pros: Buffer’s interface is clean and user-friendly. It excels at scheduling and basic analytics without overwhelming new users.
• Cons: Buffer’s feature set is more limited than some of the bigger suites (fewer collaboration tools, no built-in social inbox). It’s great for scheduling but less suited for deep social listening or enterprise use social media management tools.

Overall, Buffer is a top choice if your priority is content scheduling tools with a free tier. As Zapier puts it, Buffer is “dead simple scheduling for all your social media accounts” with a “decent free tier” for small teams social media management tools.

5. HubSpot Social – Best for Integrated Marketing Automation

HubSpot’s Social Media Software is part of the HubSpot Marketing Hub. It provides core social management features—such as content publishing, automated scheduling, and monitoring mentions—directly within HubSpot’s marketing platform. The advantage is tight integration: your social posts, leads, and CRM data all live under one roof, making it easy to track how social media impacts sales and campaigns.

• Key Features: Post scheduling and queue, keyword tracking, social reporting. HubSpot emphasizes connecting social ROI to business metrics (like leads and conversions).
• Integration: Since it’s part of HubSpot, you can tie social data to email campaigns, forms, and other HubSpot tools.
• Cons: The social features are relatively basic compared to specialized tools, and they’re only available if you subscribe to HubSpot’s Marketing Hub (which starts at a higher price point). HubSpot warns it “might offer too many options for some users” if you only need social social media management tools.

HubSpot Social is ideal for existing HubSpot customers or those looking for an all-in-one marketing platform. If you already use HubSpot’s CRM, email, or content tools, adding their social manager lets you publish posts and view analytics without leaving the suite social media management tools.

6. Zoho Social – Best Affordable Social Scheduler

Zoho Social provides a user-friendly way to manage multiple social channels at a lower cost. It supports major networks (Facebook Pages/Groups, Twitter/X, Instagram, LinkedIn, TikTok, Pinterest, Google Business Profile). Key features include a clean posting calendar to view and schedule content, keyword monitoring for social listening, and team collaboration tools (assign tasks, approve posts) from one dashboard. Zoho Social also offers a special version for agencies with multiple clients and even white-label reporting.

• Key Features: Visual scheduling calendar; bulk scheduling and repeat posts; conversation monitoring; client (brand) management. Zoho highlights its “elegant interface” and strong integration with the rest of Zoho’s suite (CRM, Campaigns, Workspace).
• Analytics: Provides basic reports on post engagement, team performance, and social growth.
• Mobile App: Zoho has Android/iOS apps for posting on the go, although the full dashboard is easier on desktop.
• Cons: Zoho Social has fewer advanced features than top-tier tools (e.g. no in-depth competitor analysis). TechRadar notes it “doesn’t offer as many advanced features as other options”. But for many small businesses, it covers the essentials social media management tools.

In short, Zoho Social is a solid choice if you want basic scheduling and monitoring at an affordable price. It’s particularly useful if you already use Zoho products, thanks to seamless integration social media management tools.

7. Agorapulse – Best for Agencies and Team Collaboration

Agorapulse is a dedicated social media management platform built with agencies and teams in mind. It supports key networks (Facebook, Instagram, Twitter/X, LinkedIn, YouTube, and TikTok). Agorapulse’s strengths are its flexible scheduling and rich reporting features. You can queue or bulk-upload posts, reschedule easily, and place content into categorized queues. It also provides a social inbox to view all comments, messages, and mentions in one view, and a robust CRM feature to tag followers and store notes.

• Key Features: Dedicated “social inbox” for managing comments/DMs across channels; unified calendar for all scheduled content; influencer and CRM tools.
• Analytics: Comprehensive reporting on engagement, content performance, and social ROI. Reports can be exported to CSV or PowerPoint.
• Collaboration: Assign tasks and user roles so team members can manage clients or internal accounts. Its team features (content approval workflows, content editor) are very strong. TechRadar notes Agorapulse “offers a great platform for agencies who may have more demanding needs”.
• Mobile App: Agorapulse has mobile apps for content posting and inbox management, so you can keep up while away from the desk.
• Cons: Pricing scales with the number of profiles and users, so large agencies might find it costly. Some plans have limited data history social media management tools.

Agorapulse stands out if your priority is team collaboration and client management. Its social inbox and CRM database of followers are particularly valuable. For agencies juggling multiple clients and approvals, Agorapulse is often cited as the best scheduling tool that also centralizes all interactions social media management tools.

8. Sendible – Best Affordable All-In-One Planner

Sendible is designed for small agencies and teams seeking collaboration. It supports many networks including Facebook, Instagram, Twitter/X, LinkedIn, Google Business Profile, and YouTube. Its interface centers on a unified calendar and queues, but it adds some unique features. For example, Sendible lets you preview and customize posts for each network (ensuring images/text look right on Instagram vs. Twitter). It will even suggest relevant content ideas if you’re low on inspiration.

• Key Features: Collaborative content calendar; AI-driven post suggestions; CRM for tagging followers; easy image editor and preview for platform-specific optimization social media management tools.
• Monitoring & Analytics: Includes keyword and hashtag monitoring, plus engagement metrics. Quick reports give an overview of how posts perform, and it integrates Google Analytics to show website traffic from social social media management tools.
• Pricing: More affordable than similar platforms, starting at $29/month for 6 profiles.
• Cons: Lacks some advanced features of premium tools (e.g. no deep X analytics). But as Zapier notes, Sendible “nails the basics really well, at a solid price” social media management tools.

Sendible is a strong all-around tool for small businesses. If you want a one-stop app for scheduling, basic monitoring, and reporting without a hefty price tag, it’s a great pick. It handles multiple networks (including TikTok scheduling) and gives you more post customization options than basic schedulers.

9. Fanbooster (formerly Traject) – Best for White-Label and Agencies

Fanbooster, previously known as Traject, is a social media platform that emphasizes brand and agency use. It covers all standard networks (Instagram, Facebook, Twitter/X, TikTok, Pinterest, etc.) and bundles social with marketing features like SEO and reputation management. Fanbooster is highly customizable: it offers a white-label interface so agencies can rebrand reports and dashboards for clients.

• Key Features: Social scheduling, smart inbox, monitoring, and reporting – plus team tools (multi-client support and content approval workflows). You can connect multiple brands and clients in one account.
• Mobile Apps: Fanbooster provides dedicated Android and iOS apps, allowing you to schedule, review, and publish content directly from a smartphone. (In other words, it’s fully equipped for on-the-go management social media management tools.
• Cons: The social features are solid but not as deep as platforms like SEMrush or Hootsuite. Also, its additional marketing tools (e.g. SEO) are not integrated with the social module, meaning they function independently social media management tools.
• Pricing: Targeted at agencies – it scales by the number of brands/clients and team members social media management tools.

Fanbooster is best if you run an agency or manage multiple brand accounts and need white-label reporting. As one reviewer puts it, it helps you “easily scale across your client base” with custom reports. The availability of mobile apps ensures your team can manage social tasks anywhere.

10. SocialPilot – Best Value for Small Teams

SocialPilot offers a user-friendly platform aimed at small businesses and agencies. It covers Facebook, Instagram, TikTok, Twitter/X, LinkedIn, Pinterest, Threads, YouTube, and Google Business Profile. The interface is clean and accessible, with features similar to others: publishing/scheduling, an inbox for comments, and white-label analytics. One standout is SocialPilot’s browser extension and mobile apps, which let you post or schedule directly from anywhere.

• Key Features: Publish posts to multiple accounts; queue up to 500 posts with a visual planner; content curation suggestions; client account management (connecting accounts securely).
• Analytics: Basic dashboards with engagement metrics and post performance. It also offers white-label reporting.
• Pricing: Plans start at a lower price than some rivals. Supports up to 500 posts scheduled and multiple team members.
• Cons: Lacks some advanced features found in larger tools (for example, it doesn’t do social listening social media management tools.

All in all, SocialPilot is another solid social media platform for teams that need to schedule frequently without breaking the bank. It lets users “post directly via the web, mobile, or browser extensions”, which makes it versatile. The platform covers TikTok and YouTube as well, ensuring even emerging channels are included social media management tools.

Other Noteworthy Tools: In addition to the top 10 above, several other social media apps are worth mentioning. For example, Later and Planoly focus on visual scheduling (especially for Instagram) and offer free plans. Twitter’s own TweetDeck (X Pro) is a popular Twitter management tool online for real-time monitoring and scheduling on X. Facebook provides a Facebook Pages Manager mobile app for managing pages on the go. And new entrants like Vista Social, Iconosquare, and Loomly are gaining attention – Vista Social for agency features, Iconosquare for in-depth Instagram analytics, and Loomly for intuitive post automation.

How to Choose the Best Social Media Management Tool

Choosing the right platform depends on your needs. According to TechRadar, start by assessing your business size and priorities. Key factors include:

• Platform Support: Ensure the tool covers the networks you use (Facebook, Instagram, TikTok, LinkedIn, etc.). For example, if TikTok marketing is crucial, verify TikTok scheduling is included social media management tools.
• Scheduling & Automation: Look for a scheduler that can queue and batch-post efficiently. Features like visual calendars, queues, and preview modes help streamline posting social media management tools.
• Analytics & Reporting: If you need insight into performance, choose a tool with robust analytics (charts, reports, export options). Consider whether it integrates with Google Analytics or other marketing data.
• Team Collaboration: For multiple users, features like team roles, content approval workflows, and shared asset libraries are important social media management tools.
• Integrations: Check if it connects with your other tools (CRM, email, project management). Zapier integration, for example, can automate workflows with thousands of apps.
• Budget & Plans: Compare pricing plans and free trials. Many tools (Buffer, SocialPilot, Hootsuite) offer free tiers or trials for a limited number of profiles, which can help you test functionality. Keep an eye on how pricing scales with profiles and users.
• Ease of Use: A friendly interface can save time. Buffer and Hootsuite are noted for intuitive design, while feature-rich tools like Sprout or SEMrush may require a learning curve.

Ultimately, the “best” tool is the one that fits your workflow and goals. Don’t hesitate to take advantage of free trials (most tools on this list offer at least 7–30 days of free access) and compare them in practice.

FAQs about Social Media Management Tools

Q: What is a social media management tool?
A: A social media management tool is software that lets you manage multiple social networks in one place. It simplifies tasks like scheduling posts, monitoring mentions, analyzing engagement, and responding to messages from a single dashboard. In short, it saves time by letting you publish and track content across Facebook, Twitter (X), Instagram, LinkedIn, etc., without logging into each separately social media management tools.

Q: How do I choose the best tool for my business?
A: First, define your needs: Do you need simple scheduling or full analytics and team collaboration? Then look for a tool that supports your key platforms (for example, Instagram and Facebook are a must for B2C brands). Consider budget – some tools offer free plans (like Buffer’s free tier) while others require paid subscriptions. TechRadar advises checking the learning curve, UI, pricing, and support. Try a few free trials: one might have a feature (like an AI assistant or reporting) that particularly boosts your workflow.

Q: Which social media management tool is best for small businesses?
A: Small businesses often benefit from tools with free plans or low cost. Buffer, for instance, lets you manage 3 channels for free. SocialPilot and Zoho Social also have affordable plans for multiple profiles. These tools cover major networks and basic scheduling without a high price. As your needs grow, you might upgrade to Sprout Social or Hootsuite for more analytics.

Q: Are there AI-powered social media tools?
A: Yes. Many platforms now include AI features for content creation and optimization. For example, Hootsuite’s OwlyWriter AI can suggest captions, repurpose posts, and generate ideas. Buffer has a similar AI assistant for drafting posts. Dedicated AI tools like FeedHive and Flick are also emerging. These tools use natural language processing and machine learning to save time, but they generally complement rather than replace your strategy.

Q: Can I manage Instagram or TikTok with these tools?
A: Absolutely. Most top social media management tools support Instagram (scheduling posts, especially for business profiles) and are adding TikTok support as the API allows. For example, Hootsuite, Sprout Social, and Zoho Social include Instagram posting and basic analytics. TikTok scheduling is supported by Hootsuite, Zoho, and SocialPilot. There are also specialized Instagram scheduling tools like Later and Planoly if you only care about that channel.

Q: Which tool offers the best analytics?
A: If analytics are your priority, consider Sprout Social or SEMrush. Sprout Social is known for its powerful data reports on audience demographics and engagement. SEMrush ties social data to SEO metrics. Hootsuite also provides extensive reports and competitive benchmarking. Buffer and Zoho Social offer decent analytics for tracking post performance.

Q: Is it worth paying for these tools, or can I get by with social network apps?
A: If you manage more than one account or need scheduled posting, these tools are a big time-saver. Research shows that “nearly half of consumers” interact with brands on social media regularly, so maintaining an active multi-channel presence is crucial. A management tool helps you plan content ahead of time and measure results. For a small business, investing in even one good tool can improve consistency and let you focus on strategy instead of manual posting.

Q: What’s the most recommended free social media scheduling tool?
A: For pure scheduling, Buffer is often recommended – its free plan (3 profiles) is a “lifesaver” for solo marketers. Hootsuite used to have a free plan (now replaced by a 30-day trial), but Buffer’s free tier is a solid option. Many tools also offer 7–14 day free trials, so you can experiment without cost.

Q: How many social media accounts can I manage with one tool?
A: It varies by plan. Some free plans limit you to a few profiles, while higher-tier plans allow dozens. For instance, Hootsuite’s Professional plan (from $99/month) supports 10 social profiles, whereas SocialPilot’s entry plans cover up to 25 profiles (with scheduler up to 500 posts). Always check the profile limit and add-on costs for additional accounts.

Q: Can I use these tools on my phone?
A: Yes. Most leading platforms have mobile social media apps for iOS and Android. This lets you schedule or publish posts from anywhere. For example, Fanbooster provides dedicated mobile apps for scheduling and reviewing content. Hootsuite, Buffer, Sprout Social, and others also have mobile apps to manage posts and check analytics on the go. Additionally, Facebook’s own Pages Manager app lets you handle your Facebook Pages and link Instagram accounts on your phone.

Conclusion

In 2025’s highly social world, having the right social media management tools is essential for any brand’s digital strategy. The tools above – from all-in-one suites like SEMrush, Hootsuite, and HubSpot to specialized planners like Buffer and Zoho Social – each offer ways to streamline your social content, scheduling, and analytics. They help marketers post consistently, monitor their brand, and measure ROI across networks.

Businesses should choose a tool that matches their goals: for deep analytics and collaboration, Sprout Social or Hootsuite; for affordable scheduling, Buffer or SocialPilot; for integrated marketing, SEMrush or HubSpot; and for agency-level reporting, Agorapulse or Fanbooster. Nearly all these tools offer free trials or plans, so you can test their mobile apps, dashboards, and features yourself. As one review notes, “the best social media management app for you will be the one that best fits your needs and price point”.

Whichever tools you use, the key is consistency and strategic planning. Start by planning your content calendar ahead of time (using these scheduling tools for Instagram, Facebook, Twitter, TikTok, LinkedIn, etc.), then use the built-in analytics to refine your approach. Engage with your community, adapt to trends, and keep experimenting with content formats (videos, images, Stories).

Ready to streamline your social media? Pick one of the top tools above and sign up for a trial. Optimize your posting schedule, analyze performance, and watch your engagement grow. If you have experience with any of these platforms (or others), share your tips in the comments. And if you found this guide helpful, feel free to share it on your social channels – after all, we’re all part of the social media conversation!